Sam Pearson has spent the last eight years working in the Chinese sports industry, most recently in the role of Senior Manager, Marketing Solutions Asia Pacific for the WTA, after previous stints with Ruder Finn and OCEANS Sports Marketing . He returns home to Wellington, New Zealand, to take up a position as Regional Sales & Marketing Manager for the FIFA U-20 World Cup New Zealand 2015. Shortly before leaving China, Pearson spoke to China Sports Insider about the current state of the sports industry, as well as the changes he’s witnessed, the future of men’s and women’s tennis in China – and being linked to a tennis star in China’s gossip pages.
The growth in women’s tennis has been one of the great China stories – in sport or elsewhere – in recent years. Li Na was the obvious catalyst, and in particular her 2011 French Open win, but much of the credit has to go to the WTA’s CEO, Stacey Allaster. This excellent profile by a former colleague of mine tells you everything you need to know about Allaster, who got the top job in women’s tennis in 2009.